Bringing the Future of Fitness to PUMA NYC with Litesport
From January 20 to 26, Litesport brought the future of fitness to life at the PUMA Flagship Store in NYC, creating an interactive, high-energy retail experience that blurred the lines between tech, fitness, and fashion. This wasn’t just another in-store display—it was an immersive fitness playground where shoppers, influencers, and fitness enthusiasts stepped into a whole new way to work out with Litesport using the Meta Quest 3S headset.
Here’s what went down and what this means for the future of fitness:
The Experience: Mixed-Reality Workouts Meet Cutting-Edge Design
Right inside the main entrance of PUMA NYC, our bold setup caught the attention of everyone who walked by. The sleek, neon-infused display drew in crowds, while the Demo Platform allowed participants to experience Litesport’s high-energy boxing, total body, and strength workouts firsthand. The backdrop? A motion-inspired, tech-forward aesthetic that made for incredible content—both in person and online.
The Main Event: Press, Influencers & a Trainer-Led Group Workout
The highlight of the week was our invite-only press and influencer event on the morning of January 23. The event brought together fitness influencers, media, and PUMA fans for an unforgettable morning of movement, music, and mixed reality.
Trainer Anthony Crouchelli kicked off the event with a high-energy, in-person group workout. This workout set the stage for what came next—a hands-on opportunity for attendees to try out the Meta Quest 3S headset and experience Litesport’s immersive workouts firsthand.
A live DJ kept the energy high while guests enjoyed food, coffee, and exclusive PUMA swag. Our guest list included over 70 fitness influencers and trainers, including @courtney_roselle, @theallenye, and @alexandra_mack, who got an exclusive first look at how Litesport is redefining at-home workouts through mixed reality. With influencers, press, and fitness enthusiasts all in one space, the event was a powerful mix of movement, tech, and community.
Takeaways: Litesport is Redefining Fitness
This PUMA NYC x Litesport week wasn’t just about showcasing mixed reality workouts—it was about changing the way people think about fitness. Here are our major takeaways:
Mixed reality workouts are for everyone: Whether you’re a hardcore athlete or a fitness newbie, stepping into a Litesport session feels natural, engaging, and fun.
Retail spaces can be more than just shopping: This event showed how brands can blend fitness, fashion, and technology to create something truly interactive.
The energy was real: From curious shoppers to full-on workout sessions, the engagement was nonstop all week.
Litesport is making waves in the fitness world, and if the reaction at PUMA NYC is any indication, people are ready for what’s next. Stay tuned because the future of fitness is here—and we’re just getting started. Start your journey today with a 7-day free trial.
